Monday, November 15, 2010

Apple to Bring iAds to Europe This Week?

Apple plans to launch iAds in Europe and will announce the first brands to use the service later this week, according to a Financial Times report.

The report indicates that despite enormous potential for the iAds service, enthusiasm has waned amid high prices for ads, a slow production process and client withdrawals.

Apple has twice delayed iAd’s European launch in recent weeks, and in some cases been prepared to discuss running campaigns for less than its $1m minimum spend in order to attract good names as advertisers.

"They are expensive and a pain to deal with," said one media agency’s digital chief.

"Apple is in a weaker position than you’d think," said another agency’s digital leader.

"Apple is still figuring out how to sell advertising," said one senior marketing group executive. "You don’t just become a sell-side media company overnight. The infrastructure is missing at Apple right now."

*thanks iclarified*

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- Posted using my iPhone 4

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