Friday, November 12, 2010

Steve Jobs Says 'Great' New Version of Final Cut Coming Early Next Year

Dustyn Gobler emailed Steve Jobs to express concern over the Final Cut Pro's road map. Here's the exchange:

Dear Steve,

Remember the famous transition to Intel keynote you gave on June 6, 2005?

I googled the transcript and when you finally spill the beans you say the words "road map" three times within 5 sentences:

- "we don’t know how to build them with the future PowerPC road map."

-"…when we look at the future road maps projected out in mid-2006 and beyond,"

-"…but the Intel road map in the future gives us…"

Well Steve, I’m a television postproduction consultant and my clients need a road map too. Apple’s Pro App road map. My clients are making multi-year, hundreds of thousands of dollars decisions and we need to know what’s going on with Final Cut Pro, Final Cut Server, and Xsan. We need to know that Apple won’t abandon Final Cut Pro because selling iPads is more lucrative.

I understand the need for secrecy with your consumer products. Keep everyone guessing about the 4G iPhone and the Retina display iPad. But Final Cut Pro and the other "Professional Applications" are different. Professionals take home their bread because of the work they do with those Applications. If Apple's interests have changed, we need to know.

Avid and Adobe have changed. Both companies now feature product managers blogging about the future of their respective products. I think Apple, in regards to the Pro Apps can do the same. And speaking of Avid, I will remind you that one reason Final Cut Pro gained such a large market share is because Avid ignored their customers for years. But their turnaround is impressive, and the new version of Media Composer has gotten rave reviews.

I want you to know that I've started to field meetings with Avid, and I tell my clients to consider Media Composer, Interplay, and Unity. The interface may not be pretty, but a reliable road map goes a long way.

Be well.


A great release of Final Cut is coming early next year.

Sent from my iPad


Jobs recently replied to another email about Final Cut Pro hinting that it might get 64-bit support and suggesting we "buckle up".

*thanks iclarified*

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