Apple has increased iTunes song previews to 90 seconds in length for tracks longer than two minutes and thirty seconds.
In early November, Apple informed music labels of the change saying, "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases."
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- Posted using my iPhone 4