Yahoo has announced an upcoming new feature for Yahoo Connected TV called 'Broadcast Interactivity', reports ReadWriteWeb.
Yahoo is calling this new feature "broadcast interactivity" and says that it will "engage TV viewers like never before." The program is slated to begin sometime during the first half of 2011 and will allow content providers to pair its regular TV content with interactive content like polls, little tidbits of information (think Pop-Up Video that can be changed in real time), shopping capabilities and more. The pilot program will begin with ABC, CBS, the Home Shopping Network, Showtime, Ford, Microsoft and Mattel as partners.
Yahoo plans to release a D-Link device that will allow customers to use Yahoo Connected TV with their existing televisions. It is also planning a rival to AirPlay that will let iOS or Android users push content from their mobile devices directly to the TV.
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