Wednesday, October 9, 2013

Qualcomm Retracts Declaring Apple's 64-bit A7 Processor a 'Marketing Gimmick'

Qualcomm has issued a statement retracting remarks made by its Chief Marketing Officer who recently said the Apple 64-bit A7 processor is just a 'marketing gimmick', reports BGR.

Apple is a major customer of Qualcomm's and was likely very displeased with the CMO's remarks.

Here's the retraction:

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” a Qualcomm spokesperson said in a statement delivered to BGR via email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

You can read Chandrasekher's earlier remarks here.

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