Wednesday, December 4, 2013

iPad Air Dominates Black Friday Weekend, New Devices Increase By 51%

A Localytics report reveals that the iPad Air dominated Black Friday weekend with 51% more new iPad Air devices seen than the previous week. The company examined the weekly growth during Black Friday weekend to the previous weekend.

According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Apple’s older iPad Mini model finished second, and the iPhone 5c took third. As previously reported by Localytics, the iPhone 5c is gaining on its more sophisticated cousin, the 5s, during the past couple months.

The Kindle Fire HD 7-inch and the Samsung Galaxy S4 saw the greatest growth for Android devices.

Check out the chart below for more details...

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- Posted using my iPhone 5s

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